A celebration of heritage, innovation, and community.

The moment marked a milestone for Sasko as the brand unveiled its refreshed identity through a series of Grand Reveal Celebration Events in Cape Town, Johannesburg, and Durban. From the historic elegance of Laborie Heritage Estate to the vibrant cityscapes of Gauteng and Durban, each event immersed guests in a 360-degree brand experience, with shimmer walls, cinematic LED staging, and the unveiling of Sasko’s new packaging and television commercial.

Harvest tables, canapés, and gourmet food trucks reimagined Sasko breads and flours in creative form, while signature cocktails and live music added warmth to every moment. Masters of Celebration, soulful saxophonists, and live panel discussions brought the brand’s story to life.

Guests pledged their commitment to Sasko’s bold vision of becoming Africa’s first billion dollar baking brand, celebrating a legacy redefined and a future rising.

Creative direction & production by Matriarch Marketing.

Photography & videography by Meva Media House.