Inspired by SPAR Park Square’s distinctive in-store décor, featuring a real aircraft and repurposed aviation parts, the Taste Tour: First Class Check-In campaign reimagined the retail environment as a journey of flavour and design.

Shoppers were invited to “check in” and explore curated zones inspired by destinations around the world, from Parisian cafés to tropical escapes. Each space blended décor, storytelling, and product placement to transport guests through a shared celebration of taste, creativity, and connection.

The experience was conceptualised, styled, and produced by Monks Media, with design and social media amplification by YaNo. Photography was captured by Darryl Monks, highlighting the attention to detail and imaginative spirit that defined the activation.