Beiersdorf’s Annual Conference 2020 unfolded as a seamless three-part journey of innovation, strategy and celebration designed to unite teams, inspire creativity and bring the company’s vision for the year ahead to life.It was our pleasure to collaborate with the Beiersdorf South Africa HR team to develop the conference theme, Bigger. Better. Faster. Together. Each element of the experience reflected this message of momentum and shared purpose, from strategic sessions to immersive team experiences.

The conference opened at Beiersdorf’s Umhlanga head office where presentations and interactive sessions set an atmosphere of anticipation and pride. Each business unit hosted its own breakaway room, styled to reflect how they preferred to present their annual feedback and projections, transforming routine reporting into creative storytelling moments. The experience was unified through a comprehensive digital strategy, from Samsung employee gift sets to a custom-built conference app that connected delegates to schedules, speaker profiles, indemnity forms, and a real-time sharing platform for photos and videos.

At the Zimbali Fairmont Hotel, delegates came together for a day of strategy and collaboration, culminating in a cocktail-style Digital Jungle celebration. The gala featured glow bars, dynamic digital installations and electrifying performances by Veranda Panda and Shekhinah, creating an unforgettable sensory experience.

The final day’s team build took place in the hotel’s underground parking area, an unexpected and thrilling setting linked to the Supply Chain department’s F1-inspired theme. The activation included a Red Bull brand partnership and data-driven challenges that brought energy and focus to the team.

Unknowingly staged just a week before the Covid-19 lockdown, the Digital Jungle theme became a poetic precursor of the fully connected, virtual world that soon followed. From concept to execution, every moment of the Beiersdorf Conference captured the essence of progress, proving that innovation and humanity can coexist in perfect harmony.

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Photography & videography by The Shank Tank.